Addressing Impulsive Consumption in the Internet Era of Generation Z
Under the strong background information of Generation Z, one of the most eye-catching and resonating topics is the Internet era under Generation Z. The Internet is a big space for social interaction, games, shopping, etc. While attracting everyone's interest, it is also subtly stimulating people to carry out so-called "impulse consumption" at a deeper level. Games are an important entertainment consumption for the post-1995 generation. They have a higher preference for games and are more willing to spend virtual money on games. In my life, there is a tragic consequence of impulsive consumption due to addiction to games that eventually leads to family destruction and death. Therefore, in order to put an end to this phenomenon, we should analyze it from three aspects: from the personal point of view, we should resist bad behaviors and refuse to follow the trend, parents should give more company and care to their children in the family, and society should spread more positive energy.




