Generation and Self Identification
Generation Y did not have access to the internet as children, they like to live in groups and they like to hang out with their friends. They have grown up in groups and their desire to socialise is reflected in the way they live, play and communicate. They have grown up in communities and do not shy away from friendships, nor do they overly desire the need for separate spaces because of their circumstances. Generation Y have lived in group settings from a very young age and are therefore socially adept at working in groups. In terms of colour, two colours have been chosen; the Gen Y lifestyle is relatively homogeneous in terms of colour palette. But they use different ways to build relationships with different people and they are good at group activities, which can be shown by the use of different materials in the same colour.




