Facing the unique cognition and attributes of Generation Z, there should also be a change in marketing methods and strategies. Up to now, most young people pay more attention to the life attitude and values conveyed by products and brands when purchasing products. As a characteristic of soft power, culture is more obvious in the socialist market economy. In addition, if you want a product or brand to be recognized by young people, you must start from the perspective of young people to understand the world. In the life of entertainment to death, they are more likely to accept the promotion of entertainment products. For example, shop decoration photos uploaded by customers on the internet and gorgeous interior decoration are powerful conditions to attract people of the Z era.

Through the internet, the knowledge economy, and the integration of popular culture, the experiences and thoughts of the older generation have become outdated, while mainstream ideology and traditional cultural values have lost their appeal. Young people are no longer interested in protesting against old ideas or systems, and may not even try to explain their own ideal blueprint to the older generation. Instead, they amuse themselves and live in their own world. In fact, we have entered an era of extensive cultural absorption and information feedback from the older generation to the younger generation. The entertainment sector is the first to experience the impact of this cultural feedback on millennials.

By pinpointing the interests of Gen Z and millennials, you're halfway through the battle. In the process of manufacturing, the designer is the producer, and the main customers are the users of the product: Generation Z and millennials. In the design, the essence of the product should be grasped and whether the main functions of the product meet the pain points of this generation. This is necessary in order to create innovative new designs that are in line with the requirements of the public and the times.