Generation Z is leading the tide in the art of design
As a shift from "catching up with the times" to "leading the times", Generation Z consumers tend to have personalised interests and consumption propositions compared to the post-80s and post-90s. They are active in the forefront of trendy culture, love to travel on social media platforms and are willing to share their ideas and opinions with their peers. Their diverse knowledge structure allows them to switch freely between multiple cultural backgrounds. I wanted to use the discs to express the technological information age of Generation Z as a background vehicle for my work. The dazzling colours on the back of the discs express how colourful trendy culture is, and from another perspective visualise the diversity of the art market, which is no longer limited to traditional artworks, but is more in tune with contemporary culture and trends. Through the most direct way of strong visual effects, all kinds of artistic creations have become the best way for Generation Z to express themselves. At the same time, the strong landing of the new generation has led to the inevitable influence of modern art and contemporary artists trying to find the best way to 'cater' to them.




