Generation Z, also known as "net born generation", "Internet generation", "quadratic generation" and "digital media natives", usually refers to the generation born between 1995 and 2009. They have been seamlessly connected with the Internet information age since their birth, and are greatly influenced by digital information technology, instant messaging devices and smart phone products. "Generation Z" is a large group of young people, but also the most promising group, will play an irreplaceable role in the future, is a new force for China's future development. It is of great significance to China and the world to cultivate open, scientific and critical thinking and establish the concept that science and technology serve the people. The young consumer group represented by Generation Z is rising strongly and will have a multi-dimensional impact on the entire Internet consumption. As their consumption view is more individual, showing multiple characteristics such as priority of interest, emphasis on experience and rational consumption, consumption is not only to meet their needs, but also to pursue a way of life.   

Generation Y is a generation name in the United States. In the range of Generation Y, there are sometimes several synonyms to describe the generation characteristics of this period. The term Generation Y is widely recognized as the last generation of Americans in the 20th century, born and raised into young adulthood, and the year 2000 has passed. Generation Y usually refers to a group of young adults born between 1980 and the late 1990s who grew up today. Most of them are confident, persistent, frank, opinionated and well-informed. Generation Y has more access to the outside world through the Internet, but instead of being overwhelmed by confusing information, they are far better at telling right from wrong than their predecessors. By conventional standards, Generation Y is out of step with The Times. In business terms, the impact and potential of Generation Y is incalculable. "Generation Y", they have clear requirements for products, such as fashion, taste, personality, novelty and grade, and businesses are more willing to launch special products for this specific group.

1. Different ideas. Generation Y, also known as Millennials, refers to people born between 1980 and 1995. The biggest characteristic of Generation Y is that they have experienced the rapid popularization of personal computers and the Internet, so most of them are confident, optimistic, persistent, frank, independent and knowledgeable. Generation Z refers to those born between 1995 and 2010. 2. Different habits. Millennials have witnessed the rapid development of the Internet, while Generation Z refers to those born between the mid-1990s and before 2010. Compared with millennials, the legendary post-1995 generation, Generation z is also known as the Internet generation. In other words, millennials are good at using the Internet, while Generation Z is used to using the Internet. 3. Different consumption In terms of consumption, Generation Y is still the main force of consumption, and Generation Z has growth potential. The former have entered the workforce and have stable earning power. The latter are also slowly entering the workforce but their earnings are not yet stable and they have great potential for growth.